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Null Bock

März 24, 2009 by Florian Flicke · 3 Comments

Die nachwachsende Generation macht immer häufiger einen weiten Bogen um alles Gedruckte. Zu dieser für Printfreunde ernüchternden - aber auch wenig überraschenden - Erkenntnis kam jetzt Allensbach-Chefin Prof. Renate Köcher auf den „Mainzer Tage der Medienkritik“.  Ihr Vortrag ist dennoch sehr lesenswert, enthält viel interessante Zahlen und Futter für eigene Präsentationen.

http://www.unternehmen.zdf.de/uploads/media/Renate_Koecher_ZDF_Mainzer_Tage_Fernsehkritik_230309.pdf

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3 Responses to “Null Bock”
  1. Dies ist um so interessanter, als gerade Allensbach mit dem Thema bis jetzt sehr konservativ umgegangen ist. Trotzdem berichten viele CP Kollegen von der ungebrochenen Liebe unserer Auftraggeber zum gedruckten Magazin. Unsere Kunden werden uns nicht rechtzeitig warnen, sondern plötzlich umschwenken, so wie das bereits Vereinzelt der Fall ist. Wir müssen aufpassen das wir uns rechtzeitig selber kannibalisieren, bevor es andere tun.

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