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Grubenhunde im Digitalen Corporate Publishing?

März 4, 2009 by Christian Fill · 1 Comment

Liebe Mitstreiter,

DER SPIEGEL berichtete in seiner Ausgabe 8/2009 vom 16.02.2009, Seite 54, über gut getarnte Falschmeldungen, auch ”Grubenhund” genannt, in Wikipedia und diversen Online-Auftritten berühmter Magazine und Tageszeitungen. Hier der Link zum Original:

http://wissen.spiegel.de/wissen/image/show.html?did=64197225&aref=image039/2009/02/14/ROSP200900800540056.PDF&thumb=false

Grubenhunde, wie die hier beschriebenen, können wir Corporate Publisher uns keinesfalls leisten, weder print noch online.

Unsere Sorgfaltspflicht muss weit über das hinausgehen, was Verlage und Medienhäuser oftmals wagen, ihren Leser vorzusetzen. Das ist einer der Gründe, warum gute Corporate Publisher an Abteilungen wie “Lektorat und Dokumentation” eisern festhalten.

Der Gefahr, die vor allem online lauert, die Dokumentation und die Überprüfung des Geschriebenen der Schnelligkeit zu opfern, dürfen wir Corprate Publisher uns niemals aussetzen.

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