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Inhalt schafft Vertrauen - gerade in der Rezession

Februar 17, 2009 by Christian Fill · 1 Comment

Heute möchte ich das Augenmerk auf folgenden Beitrag aus den USA lenken: Unter der Überschrift: Custom Content: Building Loyalty in the Recession liefert der Autor Michael Winkleman eine Argumentationssteilvorlage für CP. Hier ein Auszug: “ Times may be tough, budgets may be shrinking, marketing may be “the first thing to go,” but if you’re going to put your marketing dollars anywhere, (and you need to do some very smart marketing if you’re going to come out of the recession intact), custom publishing should be your destination”

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